How long should a fundraising page be?
Long enough to explain the situation and the costs, usually 200 to 500 words. Put the most important facts first.
Fundraising guide
How to write a fundraising page people want to share
People give when they understand the situation, trust the person asking and can see what their money will do. Your page needs to do those three things in plain words.
Written and reviewed by the Good Cause team at Webfit Solutions Limited · Updated 29 September 2026 · About Good Cause
A title that says who and what
Good: "Help Mere and her kids rebuild after the Tairāwhiti floods." Weak: "Please help!!!" Include a name, a place and the need.
A two-sentence summary
This is often all people read before deciding. Say what happened and what the money is for.
The story
Explain what happened, when, and who you are to the person you are helping. Use specific facts. Keep medical or personal details to what is needed and agreed.
What the money will pay for
List the costs. It shows you have thought it through and helps donors trust the target.
- Rent for 6 weeks: $3,600
- Replacement school uniforms and bags: $450
- Travel to hospital appointments: $750
Photos
Use a real, clear photo you took or have permission to use. Do not use AI-generated images to represent real people or events.
Updates and thank-yous
Post an update when you reach milestones and when the money is spent. Thank donors publicly (without naming anyone who chose to give anonymously).
Start your fundraiser
Free to start. Reviewed by a person. The cause receives 97.5% of every donation.
Common questions
Should I include a target?
Yes. A realistic target based on real costs helps people decide how much to give.
Related guides
This guide is general information, not legal, tax or financial advice.